Demander aux shoppers les critรจres sur lesquels ils se basent pour choisir leur magasin est un exercice insuffisant ร double titre. Dโabord parce quโils omettent de mentionner des facteurs qui, en rรฉalitรฉ, pรจsent significativement dans leur dรฉcision. Ensuite, parce quโils citent des critรจres qui, dans les faits, ne sont pas discriminantsโฆ
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