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Blind spots to bright spot: how Indian CMOs are winning with unified data
Indiaโs advertising landscape is more fragmentedโyet more criticalโthan ever before. Billions of…
Advertising5 mins read
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ArticlesNeed to Know: What are Nielsen ratings?
Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and…
Advertising5 mins read
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ArticlesNeed to Know: What is media fragmentation and how to reach today’s audiences?
Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for…
Media5 mins read
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ArticlesNeed to know: What is a Designated Market Areaยฎ (DMA), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
TV & streaming5 mins read
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Featured
How Hispanic consumers are influencing the media landscape
Building community and driving trends Hispanic consumers are actively reshaping the media landscape by driving…
Audiences5 mins read
Featured reports
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ReportGetting ahead during retailโs peak advertising season
As consumers ready their carts for the year’s biggest sales events, brands and agencies across Southeast…
Advertising5 mins read
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ReportMarketing ROI Blueprint 2025
Explore our blueprint for elevating your marketing ROI, aligning strategy with measurable impact, and making…
Marketing performance5 mins read
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Report
How Hispanic consumers are influencing the media landscape
Building community and driving trends Hispanic consumers are actively reshaping the media landscape by driving…
Audiences5 mins read
