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Featured
How Hispanic consumers are influencing the media landscape
Building community and driving trends Hispanic consumers are actively reshaping the media landscape by driving…
Audiences
4mins read
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ArticlesNeed to Know: What is media fragmentation and how to reach today’s audiences?
Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for…
Media
6mins read -
ArticlesNeed to know: What is a Designated Market Area® (DMA), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
TV & streaming
5mins read -
ArticlesNeed to know: What is share of voice?
Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the…
Advertising
5mins read
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Featured
Asia Pacific’s Ad Spend Snapshot: H1 2025
Advertising across Asia Pacific is evolving faster than ever. As media investments shift and creative…
2mins read
Featured reports
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Report3 Key Insights to Optimise Your Media Planning
In today’s rapidly evolving advertising landscape, precise planning is no longer a luxury – it’s…
Media
2mins read -
ReportUnlocking Advertising Success in Southeast Asia
In today’s rapidly evolving advertising landscape, precise planning is no longer a luxury – it’s…
3mins read -
Report2025 Global Sports Report
The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization,…
Sports & gaming
3mins read