News Center | 25-07-2024
Gracenote teams with major connected TV (CTV) players to optimize contextual ad targeting
New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV…
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Insights | 02-05-2024
Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences are heavy users of digital media, including…
Insights | 08-02-2024
Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with…
Insights | 18-01-2024
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
Insights | 19-10-2023
In the crowded horror genre, modern metadata can help streaming services scare the right audiences.
Insights | 12-09-2023
Hispanics spend the most media time with television, but their engagement with TV is rooted in what they watch on…
Insights | 06-09-2023
Discover how media metadata plays a pivotal role in the success in streaming by powering content discovery and…
Insights | 28-08-2023
Learn why personalization and fulfilling content discovery journeys will be critical for FAST streaming services.
Insights | 08-03-2023
This year’s Best Picture nominees break a trend we’ve seen in five of the last six Best Picture winners: “Powerful”…
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