TVTY, acquired by Nielsen in 2021, has received two prestigious industry awards for its TV+ Search offering that helped optimize Nestle’s Gerber search ads. TVTY was named a winner of the 2022 MarTech Breakthrough Awards in the Best SEM Solution category and the 2022 Sales and Marketing Technology Awards in the Product of the Year category, presented by Business Intelligence Group.
The MarTech Breakthrough recognizes the companies, technologies and products that drive the marketing technology industry forward and help brands effectively meet their business objectives through value, agility, innovation, expertise, and impact. The Sales and Marketing Technology Awards recognize the technologies and organizations helping to solve the challenges companies have connecting and collaborating with prospects and customers.
TVTY 和 Openmind 团队合作制定了以数据为导向的战略决策，缩小了受众范围，使格柏的数字广告获得了更高的参与度、更明智的征服和更多的点击。
In 2021, Openmind, an agency team within GroupM, facilitated a relationship with TVTY on behalf of their client, Nestle’s Gerber, with the goal of more effectively reaching Gerber’s target audience through TVTY’s TV + Search offering. The TV + Search solution can detect TV ads on more than 450 channels across 20 countries in EMEA and North America, 24 hours a day, and automatically sends signals to trigger Google and Bing ads when a relevant TV spot airs, prioritizing areas where consumers are most likely to engage.
由于竞争对手的同步率越来越高，使得 TVTY 难以锁定那些可能推动更高意向的时刻，因此 TVTY 和 Openmind 进行了深入研究，以确定格柏专门在哪些电视频道上播放广告，从而帮助确定格柏的关键受众更有可能出现在哪里。团队不再在所有竞争性电视广告播出时触发谷歌和必应广告，而是改为只在格柏也播出广告的电视频道上触发广告。几周内，很明显，专注于有针对性的征服更有效地抓住了格柏的受众；电视时刻的所有参与率都大幅上升。
联合战略最终促成了一种更有效的搜索征服方法，提升了雀巢通过其搜索媒体利用电视兴趣的能力。
"Openmind 的搜索经理 Gabrielle Woods 说："多年来与 TVTY 团队的合作非常愉快，能够与他们分享这些奖项是我们的荣幸。!"这种优化来自于我们对 Gerber 品牌的共同愿景，也是雀巢公司及其他公司的宝贵经验。
For more information about TVTY, click here. For more information about Openmind, click here. For more information about Nestle, click here. For more information about the MarTech Breakthrough Awards, click here. For more details on the 2022 Sales and Marketing Technology Awards, click here.
