尼尔森数字广告评级提供主要数字视频平台受众的独立视角
纽约州纽约市--2017年6月22日--尼尔森宣布已通过尼尔森数字广告评级（Nielsen Digital Ad Ratings）在YouTube移动应用上推出广告测量服务。这项服务扩大了尼尔森目前对YouTube广告在台式机和移动网络浏览器上的测量覆盖范围，现在将为营销人员提供独立、全面的跨设备测量，测量YouTube上跨电脑和移动设备的广告受众。
通过此次发布，尼尔森数字广告评级的客户将获得在YouTube移动应用程序上观看广告的消费者的年龄和性别统计数据，以及到达率、频率和总收视点数（GRPs）。对YouTube广告的测量采用了与数字广告评级中所有其他移动发布商一致的方法，使媒体买家和卖家能够在媒体规划和执行中利用真正可比的、基于重复人群的跨发布商测量方法。有了尼尔森数字广告评级，出版商、广告商和媒体代理公司将能够利用与电视类似的指标，更深入地了解 YouTube 上的受众。
"随着越来越多的人通过数字平台和设备观看视频，尼尔森通过《数字广告收视率》对YouTube进行的全面测量对于提供媒体消费的完整图景至关重要。"尼尔森数字产品领导力高级副总裁大卫-黄（David Wong）表示："我们很荣幸能够为市场提供YouTube上广告受众的独立视角，并将其与更广泛的收视情况结合起来。
尼尔森对 YouTube 移动应用程序的测量目前在美国进行，未来计划扩展到国际市场。
业界支持尼尔森对 YOUTUBE 进行测量
“With such a significant share of consumption happening on YouTube, any marketer buying material amounts of video will appreciate this incorporation into Nielsen’s DAR and the fundamental measures of delivery,” said Bryon Schafer, Senior Vice President, Measurement & Insight at Otter Media.
“At Studio71, we are thrilled that Nielsen is measuring mobile YouTube audiences given that is where a majority of our premium content is being consumed,” Matt Crowley, Executive Vice President of Sales for Studio71. “Now our advertising partners can be certain that through our mobile media offering, they are buying the most brand-safe and transparent content that reaches the audiences that matter most.”
“With the ongoing shift of TV dollars to digital, and specifically mobile video, top brands and agencies are aggressively moving toward more measurable reach,” said Tariq Abouddafar, Head of Ad Platforms at Tastemade. “Nielsen’s ability to measure reach, frequency and GRP on YouTube mobile is a game changer as it allows us to expand our measurable YouTube inventory and audience guarantee, against Nielsen ratings.”
"Vevo战略合作副总裁Rob Cukierman表示："我们认为尼尔森围绕如何捕捉和量化持续增长的移动收视率提供更高的标准化具有重要价值。Vevo 战略合作伙伴关系副总裁 Rob Cukierman 说："行业领导者必须共同努力，确保品牌能够更有效地定位在何时何地与 YouTube 上的受众联系在一起。尼尔森扩大了移动测量范围，这是在这一努力中迈出的有意义的一步。
ABOUT NIELSEN
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系
Leslie Pitterson：leslie.pitterson@nielsen.com，917-562-0715
