凭借全天候连接的优势，以及轻点屏幕就能从人群中收集意见的能力，如今的购买途径正迅速受到他人的影响。但对于拉美裔*社区成员来说，推荐的分量明显更重。
With 33% of Latinx consumers saying they prefer to buy items that their friends or neighbors would approve of, this group is 20% more likely to be influenced by others than the general U.S. population. When you consider that the U.S. Census Bureau expects this group to grow 82% over the next 30 years, the long-term implications for brands become that much more pronounced.
To better understand the “why” behind the power of influence within the Latinx community, we sat down with Stacie de Armas, VP, Strategic Initiatives & Consumer Engagement at Nielsen, who provided key insights about Latinx shopping preferences shortly after the recent release of Nielsen’s La Oportunidad Latinx: Cultural Currency and the Consumer Journey report.
*尼尔森使用 "Latinx "一词来表示不明确的性别。这一决定是为了更大程度地纳入女性、LGBT+ 和非二元西班牙裔，以及该术语在社交媒体和学术写作中的日益流行。
