Mexico City โ May 15, 2025 โ Nielsen, the global leader in audience measurement, data, and analytics, announced the expansion of its streaming measurement panel from 900 to 1,650 households. This enhanced panel will be used to generate โThe Gauge Mexicoโ, a monthly report breaking down TV consumption into four viewing categories: Broadcast TV, Pay TV, Streaming, and Other. Data from this expanded sample will be reflected in the May release.
This sample size increase enables more precise and robust representation of Mexicoโs diverse demographic groups. With more participating households, the dataโs representativeness and measurement accuracy are significantly strengthened.
Through this improved sample robustness, Nielsen can deliver deeper, more detailed analyses of streaming content consumption habits and identify audience patterns for specific demographic segments. It will also enhance trend tracking over time, empowering industry players to anticipate shifts in consumer behavior and proactively adapt strategies.
These enhancements to audience measurementโpowered by the industryโs most advanced in-home passive streaming measurement technologyโwill provide stakeholders with higher-confidence results, critical for informed decision-making.
Access The Gauge Mexico at: www.nielsen.com/es/?s=the+gauge+mexico
About Nielsen
Nielsen shapes the worldโs media and content as the global leader in audience measurement, data, and analytics. By understanding people and their behaviors across all channels and platforms, we provide clients with independent, actionable intelligence to connect and engage with audiencesโtoday and in the future. Nielsen operates in over 55 countries worldwide.
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Media Contact
Lisset V. Mandujanoย lisset.vega@nielsen.com
