Agreement Covers Stations in Corpus Christi and Odessa-Midland, Texas
New York, NY – Oct. 26, 2017 – Nielsen (NYSE: NLSN) today announced a new client winโICA Broadcasting has signed a long-term, multi-year agreement with Nielsen. The new agreement includes ICAโs stations in Corpus Christi and Odessa-Midland, Texas.
ICA Broadcasting will leverage Nielsenโs audio diary data to effectively understand the listening trends of their audience. In addition, Nielsenโs audio services will help the companyโs programmers and station managers continue to keep a pulse on listening preferences in both markets. The full suite of services will allow ICA Broadcasting to fully showcase the power of the radio consumer.
โRadio reaches nearly 90% of the population in each of these markets each week and, as a multi-station provider in both markets, itโs critical for us to have Nielsenโs effective audience measurement service,โ said Barry Marks, President of ICA Broadcasting. โNielsenโs reputation in the market and their comprehensive suite of audio product and services, will allow us to refine our programming, improve our marketing, and better serve our advertisers. We are pleased to return to Nielsen Audio as a subscriber and we look forward to our new relationship.โ
โWe are excited to welcome ICA Broadcasting to the Nielsen family,โ said Brad Kelly, Managing Director for Nielsen Audio. โUnder this agreement, weโll provide ICA with data and services that enable them to make the strategic decisions that will grow their business. Our services are best-in-class and the enhancements that we are making will help our clients tell their powerful reach story, effectively market their stations, and better compete for a share of advertising dollars.โ
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visitย www.nielsen.com.
Contact
Dawn Rowan: dawn.rowan@nielsen.com or 646-654-8641
