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Nielsen’s Michelle Gelman Honored as a Tech Trailblazer for the 2024 Top Women in Media and Ad Tech Awards

2 minute read | June 2024

Michelle Gelman, SVP, Product at Nielsen, was tapped to receive the Tech Trailblazers Award for the 2024 Top Women in Media and Ad Tech program. The awards, organized by AdExchanger and AdMonsters, recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community. The Tech Trailblazers category recognizes product and engineering-focused women who are creating and improving ad tech and media products in the media and advertising industry. 

Over her 10-year tenure at Nielsen, Gelman has revolutionized Nielsen’s audience measurement products that have fundamentally altered how companies transact on audience measurement data. She oversees Nielsen’s core audience measurement solutions for National Television, Local Television, and Core Audio, serving a diverse array of clients.

In addition to national audience measurement, she has changed the game for Nielsen’s local TV measurement products, leading Nielsen’s transition of local television service from diary-based to electronic measurement. Michelle’s hands-on approach in analyzing data and collaborating with local clients facilitated a seamless transition while concurrently paving the way for the integration of big data capabilities into metered markets, demonstrating her strategic vision and operational acumen.

Michelle is passionate about providing mentorship and visibility for women within Nielsen. In her career, she strives to lift up more junior women through one on one mentorship and career opportunities, and she takes immense pride seeing her mentees succeed in expanded roles.

“I’m honored to be recognized as a Tech Trailblazer among an inspiring group of women leaders in the industry,” said Gelman. “This recognition is a testament to the support I’ve received from my Nielsen colleagues and mentors over the years, and I look forward to paving the way for more women product leaders.”

Winners of the Top Women in Media and Ad Tech Awards were honored at the awards gala on Monday, June 3 in New York City. Visit this link for more information: