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Super Bowl LVI Draws More Than 101 Million TV Viewers

1 minute read | February 2022

New York – Feb. 15, 2022 – According to preliminary results from Nielsen, the telecast of Super Bowl LVI which aired on NBC on Feb. 13, 2022, from 6:34 pm ET to 10:00 pm ET, drew an average TV audience of more than 99 million viewers who tuned in to watch the Los Angeles Rams and the Cincinnati Bengals. This data includes out-of-home (OOH) viewing and  Digital in TV Ratings (DTVR) contributions.

On NBC, the game had a preliminary 37 U.S. household rating and was viewed in an average of 45 million homes, as the Rams defeated the Bengals 23-20 to claim the franchise’s first title in Los Angeles. This year, 72% of U.S. homes with televisions in use were tuned to the Super Bowl LVI telecast.

In addition, according to estimates for Super Bowl LVI on Telemundo, the game drew an average of 1,907,000 viewers.

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Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.

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Dawn Rowan

Matt Hurst