Skip to content
News Center > Product

Nielsen’s Gracenote ID Distribution System Enables Content Sources to Better Manage and Optimize Distribution of Program Metadata

3 minute read | August 2022

New platform helps maximize ROI on TV shows and movies by improving visibility, easing complexity around descriptive program metadata, imagery and content identifiers

August 9, Emeryville, CA – Gracenote, the content solutions pillar of Nielsen (NYSE: NLSN), has paved the way for programming sources to drive the success of their entertainment offerings and improve ROI in the streaming-first world with the launch of Gracenote ID Distribution System. This new platform enables program owners and creators to leverage Gracenote IDs to manage their content, streamline distribution and ensure their content brands are well represented and easily discoverable on major streaming services, connected TV devices and MVPDs. At launch, Gracenote ID Distribution System is available in North America, Europe and Latin America.

Serving the global video industry for more than two decades and now covering 85 countries and 35 languages, Gracenote is the leading source for data and imagery powering advanced content navigation, search and discovery capabilities which connect viewers to engaging entertainment. Gracenote’s unmatched metadata expertise, footprint with the world’s leading video providers and ubiquitous IDs qualify the company to bring this innovative solution to the global video industry. 

Gracenote IDs are unique identifiers for TV shows and movies which are broadly deployed throughout the global entertainment ecosystem and act like Universal Product Codes for content. These IDs link data assets related to programs such as descriptions, genres, cast lists, vibrant imagery, and program availability on a platform. In addition, they power personalized recommendations within individual video services and universal content search and discovery across streaming, MVPD, CTV, on-demand and linear platforms. 

Using Gracenote ID Distribution System, programming sources can submit their content metadata and imagery via a web application or API to ensure its association with normalized Gracenote metadata and IDs and manage its distribution, all through a single point of integration. The majority of the world’s leading video discovery experiences running on Gracenote metadata and IDs can then present resonant content and metadata in program guides and recommendations to drive viewing and engagement.

Gracenote ID Distribution System helps content distributors fully leverage the power of Gracenote metadata to drive the success of their offerings by providing these key benefits:

“With streaming reaching maturity, more focus than ever is placed on securing positive return on investment on programming,” said Simon Adams, Chief Product Officer at Gracenote. “To achieve this, content sources need their offerings to be easily discovered and appropriately represented in distribution channels and their user interfaces. Gracenote ID Distribution System leverages our deep metadata and content ID expertise to streamline this process for content sources, ultimately helping them drive maximum engagement and monetization.”

Gracenote is the content solutions pillar of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.

An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at or and connect with us on social media.


Mark Yamada