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Nielsen Launches Stadium – The New Home Ground For Nielsen Sports Data & Insight!

2 minute read | November 2021

Sydney, 25 November 2021: Global measurement company, Nielsen, has launched in Australia & New Zealand, STADIUM.  Nielsen’s new client engagement platform, provides single sign-on access to a suite of syndicated Nielsen data sets, providing the most robust and comprehensive benchmarking tool for the sports marketing landscape. 

Intuitive, interactive and user-friendly, STADIUM has been designed specifically for our local client base and our local market.

STADIUM is a versatile information source that delivers a benchmark of key property health performance criteria, including:

Media Landscape

Fans & Consumers

Scott Gillham, Head of Nielsen Sports, Pacific, said, “Our objective is to make it simple and easy for clients to access data that can help build unique value propositions around their fan bases and monetise their assets. Our investment in Nielsen Stadium, represents the next phase in bringing together the broad range of Nielsen data into a single platform to help clients achieve their commercial goals”. 

Glenn Channell, Head of Product Pacific, Nielsen Sports said, “Bringing together media evaluation, advertising expenditure and in-depth consumer behaviour tracking into a single system delivers a comparable benchmark of key performance criteria across 200+ Pacific sports entities. Whilst also segmenting key media landscape and consumer behaviour trends across 30+ industry categories that play a critical role in supporting and activating the Pacific sports landscape.” 

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.

An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at or and connect with us on social media.



Sara Guainazzi