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La Unión Hace la Fuerza: Nielsen Joins the Latinx Community to Celebrate Hispanic Heritage Month

4 minute read | October 2019

While Americans observe National Hispanic Heritage Month between Sept. 15 and Oct. 15, Nielsen actively supports Hispanic causes and organizations year-round. This support is closely aligned with our core business values and is near-and-dear to our Latinx* associates. 

“As a global business, diversity and inclusion (D&I) is critical to the success of our business, our clients and our industry,” says Myriam Vidalon, VP of Diversity and Inclusion at Nielsen. “We owe it to ourselves, associates and the communities where we operate to be agents of change and advocate for diversity of people, ideas and opinions while fostering an environment of inclusion and belonging.” 

Our Latinx employee resource group (ERG) HOLA (Hispanic Organization for Leaders in Action) leads our Hispanic employee engagement and is a critical component of our Diversity & Inclusion efforts. In fact, HOLA was the first ERG to be founded by Nielsen in 2006. We launched HOLA as a way to empower associates interested in creating an inclusive work environment that leverages diverse backgrounds to build high performing teams and make an impact on the Nielsen business. HOLA focuses on:

“We want to recognize the amazing work that all of our Latinx associates do to serve our clients and drive growth to our business,” said Amilcar Perez, Chief Revenue Officer, Nielsen Gracenote and Nielsen Sports and Co-HOLA ERG Executive Sponsor. “We also want to thank our HOLA ERG members and the leadership team for their dedication to promoting our values and culture at Nielsen and creating opportunities for growth for all our Latinx associates. Muchas gracias a todos.” 

We engage in many efforts throughout each year that encourage and drive diversity and inclusion for our associates and our communities. This year, we’re especially proud of several initiatives that support Hispanic inclusion and representation nationwide:

“At Nielsen, we use our voice, data and resources to advocate every day for true representation and inclusion for all people,” said Laura Nelson, Chief Communications Officer, Nielsen and executive committee champion of our HOLA ERG. “Our Latinx associates and their voices allow us to stay true to our clients, our business and the industry.”

*Nielsen uses the term Latinx to connote unspecified gender. The decision is a nod toward greater inclusion of women, LGBT+ and non-binary Hispanics and the growing popularity of the term in social media and academic writing.