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Nielsen Acquires Digital Games Market Intelligence Provider, SuperData Research

3 minute read | September 2018

New York, NY – Sept.  5, 2018 – Nielsen Holdings plc (NYSE:NLSN) announced it has completed its acquisition of SuperData Research, a leading provider of market intelligence on digital games, gaming video content and virtual/augmented reality across mobile, PC online, console and other digital platforms. The company analyzes the spending of over 160 million paying digital gamers, worldwide.

Intelligence provided by SuperData will enhance the industry-leading capabilities of Nielsen Games and Nielsen Esports, tapping into the $109 billion video gaming industry. SuperData provides custom and syndicated data solutions to clients and tracks the consumption of games-as-media, including esports and gaming streaming content on digital media platforms.

Nielsen Games and Nielsen Esports offer unrivaled expertise in a rapidly changing marketplace, innovative technology and groundbreaking research, analytics and insights for video game publishers, console manufacturers and media platforms, as well as esports rights holders, brands and other industry stakeholders around the world.   

With this acquisition, clients will now have greater access to global market intelligence around digital video gaming use, sales, and audiences, in addition to our existing areas of expertise such as consumer research, video game tracking, esports sponsorship valuation and consulting services.

“We recognize the growing importance of the digital gaming ecosystem, and the combined strength and expertise of our businesses will deliver best-in-class solutions and services to games and esports clients around the world,” said Chris Morley, Global President, Nielsen Sports, Games and Esports.

“Gamers are the trailblazers for media consumption and have become more important than ever to the global entertainment landscape. SuperData and Nielsen’s combined capabilities will allow us to provide gold standard insights that are essential to the growth of the industry,” said Janelle Benjamin, COO and co-founder, SuperData.

“Video games have become a mainstream form of entertainment that engages and excites billions of people globally. In Nielsen we found a shared vision of helping clients understand the changes taking place in consumer entertainment preferences,” said Joost van Dreunen, CEO and co-founder, SuperData.

SuperData is headquartered in New York, with clients in North America, Europe, Asia and Latin America. Going forward, the company will be referred to as “SuperData, a Nielsen company.”

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries.

An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit

About SuperData Founded by veteran games industry researchers, SuperData offers quantitative and qualitative insights on free-to-play games, digital console, mobile, PC downloadable content, streaming media and gaming video content, esports, and virtual reality. SuperData helps its customers understand what people play, connect to, watch, and spend on. For more information, visit



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