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Comcast and Nielsen Expand Relationship to Measure Xfinity TV’s Digital Audiences

2 minute read | November 2018

Xfinity Stream App and Web Portal to be included in Nielsen digital commercial and content measurement

New York, NY – Nov. 14, 2018 – Nielsen and Comcast announced the expansion of their relationship to include digital measurement of Comcast’s Xfinity Stream app and web portal. Through this agreement, Xfinity TV audiences watching programming on computers and mobile devices will be included in aggregate in Nielsen Digital in TV Ratings and Digital Content Ratings.

Cable television viewership across Xfinity TV set-top boxes including the X1 platform is currently included in Nielsen’s National and Local ratings. Digital in TV Ratings measurement of the Xfinity Stream app and web portal will bring computer and mobile viewing of Xfinity into linear currency as well, providing advertisers and publishers with a more comprehensive view of the audiences connecting with their content and brand messages.

Beyond linear measurement, Xfinity Stream’s inclusion in Nielsen Digital Content Ratings will help to showcase the value and incremental reach of its audiences. This complete view into how people watch content across linear and streaming platforms will help media owners and advertisers understand how audiences engage with content across the Xfinity TV platforms.

“We’re excited to continue to expand our relationship with Comcast to include measurement of Xfinity TV’s digital audiences,” said Peter Bradbury, EVP of National Client Solutions at Nielsen. “Providing trusted, comparable metrics that help the industry monetize audiences across platforms is central to Nielsen’s Total Audience mission and we’re thrilled to work alongside clients like Comcast who are leaning into independent measurement.”

“People are consuming content differently and across a variety of screens,” said Marcien Jenckes, President, Comcast Cable Advertising. “With this expanded relationship, our aim is to provide marketers with a more holistic view into how people are engaging with content and foster better exchanges between marketers and consumers.”

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries.

An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit



Leslie Pitterson