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Australia’s Online Audience Hits 20 Million

2 minute read | March 2017

·           Year on year growth across all devices – smartphone highest
·           Five out of top ten entities report growth in unique audiences

Sydney, Australia – 23 March 2017: More Australians are actively online than ever, with Australia’s online unique audience hitting 20 million for the first time during the month of February 2017. 

Latest data released today by Nielsen reveals slight year on year growth across all key digital devices when comparing February 2017 with February 2016, with smartphones reporting the highest growth (+5%) – see table below. 

Current Events and Global News Sub-Category
Nielsen Digital Ratings (Monthly) data for February 2017 revealed that 5 out of the top 10 entities reported an increase when compared to the previous month. retained the top position with a unique audience of 5.7 million, an increase of 6% compared to the previous month. stayed in second place with a unique audience of 4.6 million (+3%) and jumped to third place with a unique audience of 4.3 million (+6%).

ABC News ranked fourth with a unique audience of 4.1 million. Daily Mail Australia (2.9 million), The Guardian (2.7 million) and Yahoo7 News (2.5 million) retained their fifth, sixth and seventh positions in the audience rankings. 

The Age jumped from 10th to 8th place with a unique audience of 2.4 million (+4%) and The Daily Telegraph saw a big uplift (+15%) in unique audiences moving from 13th to 9th place with 2.4 million. The Herald Sun moved to 10th place with a unique audience of 2.2 million. 


Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.

Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  

Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit

For further information please contact:

Jackie Helliker
T: + 61 403 074 864