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Nielsen Music Releases the Music 360 Canada 2016 Report

2 minute read | June 2016

New York, NY – June 20, 2016 – Today Nielsen (NYSE: NLSN) announces the release of its comprehensive Nielsen Music 360 Canada Report for 2016. The report finds that while music listening remains as popular as ever in Canada, the way fans access and engage with music continues to evolve.

The Nielsen Music 360 Canada Report takes an in-depth look at consumer interaction with music in Canada. The study examines who music fans are, when and where they are consuming a variety of content and the brands, devices and services of preference. The report also features insights on consumer segments (e.g. Millennials, francophones), audience insights, discovery, share of time and wallet, social media, brands and more.

“The Annual Music 360 Canada Report demonstrates Nielsen’s commitment to the Canadian market and understanding Canadian music fans and their interaction with music and brands,” said Paul Shaver, head of Nielsen Music Canada.

Key findings include:

  • Music consumption is increasingly mobile: 56% of teens and Millennials (ages 13-34) listen to music on their smartphones in a typical week.
  • Even though discovery via online music streaming services is trending upward, AM/FM radio is still the most popular method of discovery for Millennials.
  • Canadian music consumers’ music-related expenditure is increasingly allocated to live, experiential events such as DJ events and paid streaming services.
  • 16% of teens and Millennials who do not currently pay for streaming service say they are likely to subscribe in the next six months.

You can download the Nielsen Music 360 Canada Highlights Report here.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit


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