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The Difference a Day Makes: Thousands Volunteer on Fifth-Annual Nielsen Global Impact Day

2 minute read | June 2016

On June 2, 2016, more than 23,000 Nielsen associates came together to volunteer for Nielsen Global Impact Day (NGID). This marked our fifth-annual global day of service, and the impact was one of the strongest yet. Volunteers helped with more than 1,400 projects in over 900 community organizations across more than 92 countries where Nielsen operates.

Each year on NGID, our associates team up with local nonprofit and community partners to affect positive change in our communities around the world. And this year was no exception. Nielsen associates worked together—in food banks, soup kitchens, schools, community centers, libraries, parks and more—to connect with each other and with their communities.

While this one day allows Nielsen associates to effect change on a large scale, the company’s commitment to the communities where it works stretches much further. For example, in the months and days leading up to this year’s NGID, hundreds of Nielsen volunteer leaders managed the planning and execution of the day’s projects, working together across business lines and borders to build our impact on a global scale.

“The impact made in this milestone year builds on our global culture of citizenship as a value add for our business and our communities,” said Crystal Barnes, vice president of corporate social responsibility at Nielsen. “NGID marks an annual symbol of our ongoing commitment to service and using our data for good, through skills-based volunteering and in-kind giving programs. We recognize the unique opportunity to leverage the skills and expertise of our associates and Nielsen’s core competencies to help solve some of the world’s biggest social challenges.”

Our global corporate social responsibility program, Nielsen Cares, represents our ongoing commitment to deliver on making a positive impact in the communities where we live and work throughout the year. To do this, our programs are powered by our people. In 2015 alone, our associates lead more than 100 skills-based volunteering and in-kind giving projects with nonprofits, leveraging Nielsen insights and expertise. Whether it’s a group of client leaders helping a nonprofit maximize their marketing effectiveness through insights on charitable donors or a team of associates connecting with students through mentorship and sharing their career journeys, Nielsen volunteers strive to connect our insights, involvement and investment to affect change throughout the year in the communities that we serve around the world.

Learn more about Nielsen’s efforts to make an impact in the communities where we live and work in the “Our Communities” section of our Nielsen Global Responsibility Report.