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Nielsen and Tribune Broadcasting Sign Long-Term, Comprehensive Agreement for Local Market Measurement

3 minute read | March 2015

Agreement Provides for Audience Measurement of All Tribune TV stations

NEW YORK, NY – March 2, 2015 – Nielsen (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, and Tribune Broadcasting, a division of Tribune Media Company (NYSE: TRCO), announced today that they have reached a long-term renewal agreement for Tribune Broadcasting to subscribe to Nielsen TV ratings for all of its stations in every market.

The new arrangement will provide Tribune Broadcasting with a comprehensive view of how consumers watch TV in the changing media landscape. Tribune Broadcasting will be licensed to use Nielsen’s Out of Home (OOH) TV measurement and Return Path Data when introduced, as well as Nielsen’s new Mobile TV Ratings in Local People Meter markets.

“We are very pleased to have Tribune as a highly engaged, long-term partner,” said Matt O’Grady, EVP and Managing Director for Local Media at Nielsen. “We look forward to their continued collaboration as we incorporate key service enhancements such as measuring the out of home audience, capturing viewing on mobile devices, and incorporating Return Path Data from set top boxes into the ratings and calibrating the data using our projectable panels.”

“Expanding our access to more detailed audience research and analytics is extremely important to our company,” said Larry Wert, Tribune Media’s President for Broadcast Media. “We use Nielsen data regularly, and we are glad to have them as partners as video viewing habits continue to rapidly evolve.”


Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit


Tribune Media Co. (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching over 50 million households, national entertainment network WGN America, available in approximately 71 million households, Tribune Studios, and Tribune Digital Ventures, including Gracenote, one of the world’s leading sources of TV and music metadata powering electronic program guides in televisions, automobiles and mobile devices.  Tribune Media also includes Chicago’s WGN-AM, and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds other strategic investments in media. For more information please visit


NielsenDiane Laura: (646) 654-5759,

Tribune Media Co.Christa Robinson: (212) 210-2794,