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Nielsen and Sinclair Sign Multi-Year Renewal for Full Complement of Nielsen Local Measurement Services

2 minute read | February 2015

Local, National and Analytic Solutions Included in New Agreement

New York, NY – Feb. 25 2015 – Nielsen (NYSE: NLSN) and Sinclair Broadcast Group Inc. (Nasdaq: SBGI) announced today that they have reached an agreement for Sinclair to subscribe to Nielsen’s local television measurement service. The new comprehensive renewal agreement provides Nielsen’s TV ratings service for all 162 of Sinclair’s owned or operated stations.

Additionally, the comprehensive agreement includes tools used for research and solutions that provide insights about what local consumers are buying and watching.  The local consumer insights will help the local stations demonstrate their ability to deliver a return on investment for their advertisers.

“Sinclair has been a long-term and valued partner and we are pleased to extend this important relationship with one of the country’s largest broadcast media owners,” said Matt O’Grady, EVP and Managing Director for Local Media at Nielsen. “The key facet of our Sinclair relationship is how we are helping them with their growth strategy to win more ad revenue and fully leverage their strong presence in local markets.”

“Nielsen is delivering a coordinated group of solutions that is important to our business,” said David Amy, Executive Vice President and Chief Operating Officer of Sinclair.  “Our stations use Nielsen data every day, and we appreciate the investments they are making in an effort to stabilize ratings and capture more viewing sources.”


Nielsen (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit


Sinclair Broadcast Group Inc., one of the largest and most diversified television broadcasting companies, owns and operates, programs or provides sales services to 162 stations in 79 markets.  The company regularly uses its website as a key source of company information, which can be accessed at


NielsenDiane Laura: (646) 654-5759,

SinclairDavid Amy: (410) 568-1500