The Guardian jumped two positions to take seventh place
SYDNEY: 12 SEPTEMBER, 2014 – Smh.com.au has taken the top spot in the online news ranking for the second time this year, according to results released today by Nielsen. Latest results from Nielsen Online Ratings, which includes the aggregated consumption of site content via a mobile or tablet device through its hybrid methodology, revealed a 12 percent increase in unique audience by smh.com.au in August 2014, compared to the prior month.
The Guardian, which posted a four percent increase in unique audience compared to the prior month, also moved up the rankings (two places) to seventh position, (see chart 1 below).
News.com.au recorded notable growth in engagement metrics, up 13 percent for sessions per person and up 11 percent for time per person.
Nielsen Online Ratings data confirmed growth in unique audience for four other mastheads in the top 10; ninemsn (+4%), ABC News Websites (+4%), Daily Mail Australia (+4%) and BBC (+8%).
TABLE 1. TOP SITES RANKED BY UNIQUE AUDIENCE FOR NEWS
|
Name |
Unique Audience (000) |
Page Views Per Person |
Sessions Per Person |
Time Per Person (hh:mm:ss) |
|
smh.com.au |
3,852 |
31 |
8.94 |
00:54:04 |
|
news.com.au |
3,673 |
52 |
12.70 |
01:20:23 |
|
ninemsn News Websites |
3,161 |
24 |
10.71 |
00:39:50 |
|
ABC News Websites |
2,615 |
23 |
8.41 |
00:36:00 |
|
Daily Mail Australia |
2,454 |
17 |
6.32 |
00:49:59 |
|
Yahoo!7 News Websites |
2,102 |
19 |
7.43 |
00:30:44 |
|
The Guardian |
1,953 |
16 |
6.10 |
00:32:55 |
|
The Age |
1,909 |
40 |
11.38 |
01:24:26 |
|
Herald Sun |
1,727 |
22 |
8.61 |
00:40:18 |
|
BBC |
1,689 |
25 |
6.67 |
00:37:41 |
Source: Nielsen Online Ratings, Hybrid data August, 2014.
ABOUT NIELSENNielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television, and other media measurement, online intelligence, mobile measurement, trade shows, and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
Press Contact:Jackie Helliker, 0403 074 864, jackie.helliker@nielsen.com
