Insights | 29-11-2023
크리에이터 콘텐츠의 힘 발휘하기
Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…
인사이트
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Insights | 20-12-2022
환경 ROI 동인: 성능 향상을 위한 인사이트 확보
When seeking to optimize ad spend, marketers need to focus on environmental ROI drivers in addition to campaign…
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Insights | 28-11-2022
실행 ROI 동인: 수익 극대화를 위한 캠페인 최적화
In order to optimize media spend—and ROI—marketers need to identify which executional ROI drivers are…
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Insights | 08-09-2022
성장을 위해 미디어 셀러는 무엇을 해야 할까요?
For media sellers, increasing competition—both within specific channels and in adjacent channels—has never…
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Insights | 16-08-2022
획기적인 ROI는 최적화된 미디어 지출에 달려 있습니다.
Nielsen’s Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a…
