Insights | 29-11-2023
Unleashing the power of creator content
Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…
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Insights | 20-12-2022
Umweltbezogene ROI-Treiber: Erkenntnisse zur Leistungssteigerung
When seeking to optimize ad spend, marketers need to focus on environmental ROI drivers in addition to campaign…
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Insights | 28-11-2022
ROI-Treiber bei der Ausfรผhrung: Optimierung der Kampagnen zur Maximierung der Ertrรคge
In order to optimize media spendโand ROIโmarketers need to identify which executional ROI drivers are…
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Insights | 08-09-2022
Was soll ein Medienverkรคufer auf der Suche nach Wachstum tun?
For media sellers, increasing competitionโboth within specific channels and in adjacent channelsโhas never…
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Insights | 16-08-2022
Ein bahnbrechender ROI hรคngt von optimierten Medienausgaben ab
Nielsenโs Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a…
