Compass Planner Archives

Insights | 29-11-2023

Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…

Insights | 20-12-2022

When seeking to optimize ad spend, marketers need to focus on environmental ROI drivers in addition to campaign…

Insights | 28-11-2022

In order to optimize media spend—and ROI—marketers need to identify which executional ROI drivers are…

Insights | 08-09-2022

For media sellers, increasing competition—both within specific channels and in adjacent channels—has never…

Insights | 16-08-2022

Nielsen’s Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a…

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