Insights | 29-11-2023
Melepaskan kekuatan konten kreator
Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…
Wawasan
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Insights | 20-12-2022
Pendorong ROI lingkungan: Membuka wawasan untuk meningkatkan kinerja
When seeking to optimize ad spend, marketers need to focus on environmental ROI drivers in addition to campaign…
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Insights | 28-11-2022
Executional ROI drivers: Optimizing campaigns to maximize returns
In order to optimize media spend—and ROI—marketers need to identify which executional ROI drivers are…
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Insights | 08-09-2022
Dalam mencari pertumbuhan, apa yang harus dilakukan oleh penjual media?
For media sellers, increasing competition—both within specific channels and in adjacent channels—has never…
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Insights | 16-08-2022
Terobosan ROI tergantung pada pengeluaran media yang dioptimalkan
Nielsen’s Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a…
