Insights | 29-11-2023
Liberare il potere dei contenuti dei creatori
Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…
Approfondimenti
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Insights | 20-12-2022
Driver del ROI ambientale: Scoprire le intuizioni per aumentare le prestazioni
When seeking to optimize ad spend, marketers need to focus on environmental ROI drivers in addition to campaign…
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Insights | 28-11-2022
Executional ROI drivers: Optimizing campaigns to maximize returns
In order to optimize media spendโand ROIโmarketers need to identify which executional ROI drivers are…
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Insights | 08-09-2022
Nella ricerca della crescita, cosa deve fare un media seller?
For media sellers, increasing competitionโboth within specific channels and in adjacent channelsโhas never…
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Insights | 16-08-2022
Un ROI rivoluzionario dipende dall'ottimizzazione della spesa per i media
Nielsenโs Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a…
