Despite unprecedented challenges, brands can make strides in the coming year
The last 18+ months have been turbulent across all industriesโparticularly for CPG brands and retailers in the food and beverage spacesโand surging e-commerce demand irreversibly shifted the landscape. Many that leaned into marketing fared relatively well, but those who maintained the status quo or went dark have struggled to keep pace. Compounding the pandemicโs challenges, supply chain disruptions may be signaling an arduous holiday season is ahead.
With that, Nielsen has identified three areas of focus advertisers in the CPG and retail industry can leverage in 2022โbudgeting and growth, measurement and targetingโto mitigate the impact of external circumstances and drive success for brands. Download our Navigate the Top Challenges Facing CPG and Retail Advertisers in 2022 report to learn how these areas of focus can bolster your brandโs success in 2022 and beyond.
