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Webinar: The New Connected Living Room—Why CTV Can’t Be Ignored

0 minute read | May 2018

Nielsen’s Jessica Hogue, SVP, Digital Services, shares the most recent analysis of—arguably—today’s hottest platform, connected TV (CTV). With 224 million (74%) Americans consuming around 8 billion hours of CTV content a month, it’s a medium that’s becoming hard to ignore.

During this 30-minute session, Jessica dives into the key things you need to know about CTV including:

  • What is CTV and how it’s growing
  • Who are CTV viewers and how you can target them
  • How you can measure the effectiveness of CTV advertising

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