À l’heure où 52% des foyers français se déclarent prêts à recourir aux coupons de réductions online, quels sont les nouveaux usages induits par l’arrivée de ces nouvelles offres promotionnelles digitales dédiées aux achats alimentaires? En croisant leurs données, Nielsen et Catalina révèlent qui sont les shoppers adeptes de ces bons plans digitaux et pourquoi le coupon de réduction online a de l’avenir !
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