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Case Study: The Evolution of Video

1 minute read | October 2017

With more Americans watching video across myriad screens, the line between TV and digital continues to blur. The shift has not only changed consumers’ media consumption habits but it has also created new opportunities for media buyers and sellers looking to connect with viewers through content.

Google commissioned a Nielsen study that explored what people watch, how they engage and how it has changed since the dawn of the TV era to today’s modern media landscape. Using Nielsen historical data, Google traced trends in core household and personal devices and means of video consumption in home and on the go. The piece paints a picture of how video has evolved over the decades and explores what is most important to the consumer today.

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