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Spotlight On The Oscars 2016

1 minute read | Scott Gillham, Head of Nielsen Social, Australia | March 2016

On your marks, get set, tap and swipe. Thumbs were twitching at their digital devices to start Tweeting the 88th annual Oscars. 121.7K Tweets were written about the Oscars, reaching a unique audience of 283.7K – which accounts for 86% share of social television universe for the day!

The hashtag #oscars received over 65,000 mentions. Leonardo DiCaprio not only walked away with his first Oscar but with nearly 10,000 Tweets, the most social moment and the top Retweet. 

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