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Tour de France 2015: 3,360KM of Twitter Conversation Viewed Over 6.2Million Times

2 minute read | Scott Gillham, Head of Twitter TV Ratings – Australia, Nielsen. | July 2015

The 102nd edition of the Tour de France had cycling fans and cultural enthusiasts alike following the 3,360 km race over 21 stages on SBS and Twitter using the official SBS Tour de France hashtag #sbstdf 57.3K times.

With more than 95,000 Tweets being viewed over 6.2 million times, fans celebrated the triumphs and expressed their shock at the crashes as the epic race unfolded.

Key moments that had Australia talking included Australian Rohan Dennis’ win in stage one of the time trial in Utrecht. This was closely followed by the devastating crash that forced Tour de France powerhouse Australian Simon Gerrans to abandon the race.

About Nielsen Twitter TV Ratings

Nielsen Twitter TV Ratings is the first-ever measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only “authors”— the number of people Tweeting about TV programs — but also the much larger “audience” of people who actually view those Tweets.

Nielsen Twitter TV Ratings measures all programs across more than 100 Free-to-Air and Subscription TV Channels, providing:

  • Metrics of Activity and Reach for episode, program, network station.
  • Insight and ranking mentions of actors, cast/talent, athletes, sports teams.
  • Real-time monitoring of Authors and Tweets for every program on air.

Metrics include:

  • Unique Audience: The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.
  • Impressions: Total number of times any Tweets related to a program were seen.
  • Unique Authors: Number of Twitter accounts that posted at least one Tweet about a program. 
  • Tweets: Number of Tweets related to a TV program.

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