Oprah Winfrey, fairy godmother? For many in the publishing world, thatโs not far off. Oprahโs seal of approval, manifested in Oprahโs Book Club, translates to new editions, heightened attention and sales bumps (or jumps, as was sometimes the case). Oprahโs Book Clubโwith picks ranging from older classics to lesser known works to Pulitzer Prize-winnersโbecame a coveted and exclusive fraternity founded in 1996, with branded special editions selling more than 22 million copies in the past 10 years.
As Oprah prepares to sign off from her daily talk show for good, The Nielsen Company takes a look at Oprahโs Book Club selections from the past 10 years.
| Top 10 Bestselling Oprahโs Book Club Books in the Past 10 Years (US) | ||||
|---|---|---|---|---|
| RANK | AUTHOR | TITLE | RELEASE | UNIT SALES TO DATE |
| 1 | Eckhart Tolle | A New Earth | Jan-05 | 3,370,000 |
| 2 | James Frey | A Million Little Pieces | Sep-05 | 2,695,500 |
| 3 | Elie Wiesel | Night | Jan-06 | 2,021,000 |
| 4 | Cormac McCarthy | The Road | Mar-07 | 1,385,000 |
| 5 | Joyce Carol Oates | We Were the Mulvaneys | Jan-01 | 1,348,000 |
| 6 | John Steinbeck | East of Eden | Jun-03 | 1,314,000 |
| 7 | Ken Follett | The Pillars of the Earth | Nov-07 | 1,109,000 |
| 8 | Gabriel Garcรญa Mรกrquez | Love in the Time of Cholera | Oct-07 | 817,000 |
| 9 | Gwyn Hyman Rubio | Icy Sparks | Mar-01 | 794,000 |
| 10 | David Wroblewski | The Story of Edgar Sawtelle | Oct-08 | 770,000 |
| Source: The Nielsen Company/ BookScan
*Figures rounded to the nearest hundred. Does not include sales from Wal-Mart/Sam’s Club. |
While its undeniable that Oprahโs Book Club delivered mega-sales for its selections, it can be hard to track officially as all editions might have benefited (not just the Oprah edition), including used copies. However, there are some titles that catapulted to bestseller lists following Oprahโs nod. These include:
Oprah Pick #63 (September 17, 2009): “Say Youโre One of Them” by Uwem Akpan (Hachette)
While the trade paperback and hardcover editions sold just 47,500 units together, the Oprah trade paperback sold a whopping 405,000 unitsโan 853 percent increase.
Oprah Pick #62 (September 18, 2008): “The Story of Edgar Sawtelle” by David Wroblewski (Ecco)
According to Oprah.com, Oprah compares this book to classics by John Steinbeck and Harper Lee’s “To Kill a Mockingbird.” Sales nearly tripled (770,000 paperbacks) after being named to Oprahโs Book Club.
Oprah Pick #57 (May 28, 2007): The Road by Cormac McCarthy (Random House โ Knopf/Vintage)
Winner of the Pulitzer Prize and named to Oprahโs Book Club in 2007, this title became a movie in 2009, so itโs no surprise that the book has sold more than 1.5 million copies in total.ย However, P.O. (pre-Oprah), “The Road” sold just 156,000 units (178,000 copies of the hardcover edition to date); the Oprah trade paperback edition has sold a whopping 1.4 million units.
Oprah Pick #54ย (September 22, 2005): “A Million Little Pieces” by James Frey (Random House โ Nan A. Talese/Anchor)
Perhaps the most famous and controversial of Oprahโs picks, “A Million Little Pieces” was that autobiography that wasnโt.ย Still, Oprahโs magic worked wonders.ย The Oprah trade paperback edition of “A Million Little Pieces” sold a stunning 2.7 million units, while the hardcover had sold 149,500.
*All figures have been rounded to the nearest hundred.
*Source: Nielsen BookScan
*Nielsen BookScan’s US Consumer Market Panel currently covers approximately 75% of retail sales and continues to grow. BookScan does not track sales from Wal-Mart/Sam’s Club.
