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Nielsen IAG Ranks Most Liked, Most Recalled TV Ads

5 minute read | July 2008

Taco Bellโ€™s Fruista Freeze spot, which features a giant talking turtle, topped Nielsen IAGโ€™s list of the 10 most-liked new TV ads featured in Advertising Age on Wednesday. 

The Ad Age list also ranked the 10 most-recalled ads for the four-week period from May 19 to June 15, 2008.  Cymbaltaโ€™s โ€œWhere does depression hurt; Who does depression hurt?โ€ ad topped that list.

Nielsen IAG measures consumer engagement with television programs, national commercials and product placements.

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