It may come as no surprise, but now the proof has arrived: males under 25 and females over 25 have almost polar opposite tastes in movies.
Thatโs one of many findings from Nielsen PreViewโs new Movie Partnership Calculator, which allows marketers to match upcoming movie titles with specific demographic targets.ย The calculator uses survey data profiles from Nielsen Entertainmentโs MarketNavigator to identify movies that are likely to resonate with key demographic groups.
For now, mothers and their young sons may struggle to agree on movies, but thereโs hope for date night. According to Nielsenโs calculator, males and females under 25 share a taste for raunchy comedies and franchise horror flicks, like โRole Modelsโ and โSaw Vโ — due in theaters later this fall.
Find out which movie audiences are likely to see future movie releases — go to Nielsenโs calculator.
