Insights | 12-09-2024
Tackling media fragmentation with a hybrid data approach
Learn how Nielsen is helping agencies crack media fragmentation measurement challenges and spot tomorrow’s trends before…
Insights
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News Center | 11-09-2024
Over 67 Million Viewers Tune In for ABC News Harris-Trump Debate
The ABC News Presidential Debate between Vice President Kamala Harris and former President Donald Trump drew an estimated…
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Insights | 09-09-2024
Overcoming outcomes challenges for brands
Understand the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact.
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Insights | 03-09-2024
Need to Know: Why do we need cross-media measurement?
Cross-media measurement isn’t easy, but that’s not an excuse for accepting compromises. Look for measurement…
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Insights | 05-08-2024
The crucial role audio plays in marketing strategies
Bob Pittman on the role audio plays in marketing strategies
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Insights | 29-07-2024
Need to Know: What is co-viewing, and why should you care?
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the heart of…
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Insights | 10-07-2024
Conversations from Cannes: Industry leaders on what’s reshaping the advertising landscape
Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders are…
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News Center | 28-06-2024
CNN Presidential Debate Draws Over 51 Million Viewers Across Networks
An estimated 51.3 million people watched CNN’s presentation of the first presidential debate of the 2024 election…
