美国广播公司（ABC）、ESPN（+25%）和 FOX 广播公司（+14%）的大学橄榄球和国家橄榄球联盟季前赛播放量均有增长
YouTube和Netflix保持尼尔森媒体分销商排行榜前三名的位置，抵御了返校潮对流媒体的初步冲击
NEW YORK - September 23, 2025 – Football was the common catalyst for Disney and FOX in August, as coverage of a new college football season along with NFL preseason drove the only share increases for companies in this month’s Media Distributor Gauge. Disney climbed to 9.7% of TV watch-time in August (+0.3 share points vs. July), as football coverage helped drive a 4% bump for ABC affiliates and a 25% surge for ESPN. The viewing impact from FOX affiliates contributed to a 14% monthly uptick, leading FOX to represent 6.7% of TV (+0.2 points).
While the effects of a new football season will not be fully evident until September, its late-month impact was a clear indicator of what’s to come. When comparing the first and last weeks of the August interval (07/28/25-08/03/25 vs. 08/25/25-08/31/25), viewing to FOX affiliates was up 36%, ABC affiliates gained 29%, and ESPN surged 196%, which was due at least in part to a memorable season premiere of College GameDay. What’s more, Disney’s share of TV started at 8.9% in the first week of the month, and concluded with 11.5% of TV in the final week.
This football-driven surge countered the back-to-school drop in viewing among school-aged audiences, with streaming viewership being the most impacted by this group, as detailed in the August report of The Gauge. Top-ranked YouTube gave up 0.3 share points and finished the month with a 13.1% share of TV. Meanwhile, Netflix held steady in third with 8.7% of television (-0.1 point) on the strength of owning the top four streaming titles of the month.
在前三名之外，NBC 环球和派拉蒙的份额与 7 月份持平，分别为 7.6% 和 7.1%*。与迪斯尼和福克斯一样，NBCU 和派拉蒙也受到了其广播子公司业绩增长的提振，因为这两家公司也受益于橄榄球赛的回归。
2025 年 8 月的间隔期为五周，从 2025 年 7 月 28 日到 2025 年 8 月 31 日。尼尔森的报告遵循广播日历，每周间隔期从周一开始。
*注：派拉蒙 7 月份的流媒体播放总量最初为 1.9%，后更新为 2.0%。因此，派拉蒙 7 月份的媒体分销商总数也从 7.0% 更新为 7.1%。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
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