College Football und NFL Preseason sorgen für Steigerungen bei ABC (+4%), ESPN (+25%) und FOX Broadcast Affiliates (+14%)
YouTube und Netflix halten ihre Position in den Top drei der Nielsen-Medienverbreitungsstatistik und trotzen den anfänglichen Auswirkungen des Schulanfangs auf das Streaming
NEW YORK - September 23, 2025 – Football was the common catalyst for Disney and FOX in August, as coverage of a new college football season along with NFL preseason drove the only share increases for companies in this month’s Media Distributor Gauge. Disney climbed to 9.7% of TV watch-time in August (+0.3 share points vs. July), as football coverage helped drive a 4% bump for ABC affiliates and a 25% surge for ESPN. The viewing impact from FOX affiliates contributed to a 14% monthly uptick, leading FOX to represent 6.7% of TV (+0.2 points).
While the effects of a new football season will not be fully evident until September, its late-month impact was a clear indicator of what’s to come. When comparing the first and last weeks of the August interval (07/28/25-08/03/25 vs. 08/25/25-08/31/25), viewing to FOX affiliates was up 36%, ABC affiliates gained 29%, and ESPN surged 196%, which was due at least in part to a memorable season premiere of College GameDay. What’s more, Disney’s share of TV started at 8.9% in the first week of the month, and concluded with 11.5% of TV in the final week.
This football-driven surge countered the back-to-school drop in viewing among school-aged audiences, with streaming viewership being the most impacted by this group, as detailed in the August report of The Gauge. Top-ranked YouTube gave up 0.3 share points and finished the month with a 13.1% share of TV. Meanwhile, Netflix held steady in third with 8.7% of television (-0.1 point) on the strength of owning the top four streaming titles of the month.
Jenseits der drei führenden Unternehmen blieben die Anteile von NBCUniversal und Paramount mit 7,6 % bzw. 7,1 %* gleichauf mit dem Juli. Wie Disney und FOX profitierten sowohl NBCU als auch Paramount von Zuwächsen bei ihren Fernsehsendern, da beide auch von der Rückkehr des Fußballsports profitierten.
Das Intervall im August 2025 umfasste fünf Wochen, vom 28.07.2025 bis zum 31.08.2025. Die Nielsen-Berichterstattung folgt dem Sendekalender, wobei die wöchentlichen Intervalle am Montag beginnen.
*Anmerkung: Paramounts Streaming-Gesamtwert im Juli wurde ursprünglich mit 1,9 % angegeben und wurde inzwischen auf 2,0 % aktualisiert. Dementsprechend wurde auch die Gesamtzahl der Medienverleiher von Paramount im Juli von 7,0% auf 7,1% aktualisiert.
Über The Gauge™
Das Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Das Medienverteiler-Messgerät, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Über Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook und Instagram).
Presse Kontakt
Lauren Pabst
