ABC 계열사(+4%), ESPN(+25%), FOX 방송 계열사(+14%)의 대학 축구 및 NFL 프리시즌 드라이브 증가
유튜브와 넷플릭스, 닐슨의 미디어 배포자 순위에서 상위 3위 자리를 유지하며 스트리밍에 대한 신학기 초기 충격을 견뎌냈습니다.
NEW YORK - September 23, 2025 – Football was the common catalyst for Disney and FOX in August, as coverage of a new college football season along with NFL preseason drove the only share increases for companies in this month’s Media Distributor Gauge. Disney climbed to 9.7% of TV watch-time in August (+0.3 share points vs. July), as football coverage helped drive a 4% bump for ABC affiliates and a 25% surge for ESPN. The viewing impact from FOX affiliates contributed to a 14% monthly uptick, leading FOX to represent 6.7% of TV (+0.2 points).
While the effects of a new football season will not be fully evident until September, its late-month impact was a clear indicator of what’s to come. When comparing the first and last weeks of the August interval (07/28/25-08/03/25 vs. 08/25/25-08/31/25), viewing to FOX affiliates was up 36%, ABC affiliates gained 29%, and ESPN surged 196%, which was due at least in part to a memorable season premiere of College GameDay. What’s more, Disney’s share of TV started at 8.9% in the first week of the month, and concluded with 11.5% of TV in the final week.
This football-driven surge countered the back-to-school drop in viewing among school-aged audiences, with streaming viewership being the most impacted by this group, as detailed in the August report of The Gauge. Top-ranked YouTube gave up 0.3 share points and finished the month with a 13.1% share of TV. Meanwhile, Netflix held steady in third with 8.7% of television (-0.1 point) on the strength of owning the top four streaming titles of the month.
상위 3개사 외에 NBC유니버설과 파라마운트의 점유율은 각각 7.6%와 7.1%*로 7월과 비슷한 수준을 유지했습니다. 디즈니와 FOX와 마찬가지로 NBCU와 파라마운트 역시 미식축구의 복귀로 인해 방송 계열사 전반의 이익이 증가하면서 상승세를 보였습니다.
2025년 8월은 2015년 7월 28일부터 2015년 8월 31일까지 5주 동안 진행되었습니다. 닐슨 보고는 방송 일정에 따라 매주 월요일부터 시작되는 주간 간격을 따릅니다.
*참고: 파라마운트의 7월 스트리밍 총액은 원래 1.9%로 보고되었으나 이후 2.0%로 업데이트되었습니다. 따라서 파라마운트의 미디어 배포자 총액도 7월에 7.0%에서 7.1%로 업데이트되었습니다.
더 게이지™ 소개
게이지™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 미디어 배포자 게이지, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
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