カレッジフットボールとNFLのプレシーズンは、ABC系列局（4％増）、ESPN（25％増）、FOX放送系列局（14％増）を牽引。
YouTubeとNetflixがニールセンのメディア配信事業者ランキングでトップ3を維持。
NEW YORK - September 23, 2025 – Football was the common catalyst for Disney and FOX in August, as coverage of a new college football season along with NFL preseason drove the only share increases for companies in this month’s Media Distributor Gauge. Disney climbed to 9.7% of TV watch-time in August (+0.3 share points vs. July), as football coverage helped drive a 4% bump for ABC affiliates and a 25% surge for ESPN. The viewing impact from FOX affiliates contributed to a 14% monthly uptick, leading FOX to represent 6.7% of TV (+0.2 points).
While the effects of a new football season will not be fully evident until September, its late-month impact was a clear indicator of what’s to come. When comparing the first and last weeks of the August interval (07/28/25-08/03/25 vs. 08/25/25-08/31/25), viewing to FOX affiliates was up 36%, ABC affiliates gained 29%, and ESPN surged 196%, which was due at least in part to a memorable season premiere of College GameDay. What’s more, Disney’s share of TV started at 8.9% in the first week of the month, and concluded with 11.5% of TV in the final week.
This football-driven surge countered the back-to-school drop in viewing among school-aged audiences, with streaming viewership being the most impacted by this group, as detailed in the August report of The Gauge. Top-ranked YouTube gave up 0.3 share points and finished the month with a 13.1% share of TV. Meanwhile, Netflix held steady in third with 8.7% of television (-0.1 point) on the strength of owning the top four streaming titles of the month.
上位3社以外では、NBCユニバーサルが7.6％、パラマウントが7.1％*と、7月と同水準だった。ディズニーやFOXと同様、NBCUとパラマウントも放送関連会社全体の増益に支えられ、両社はフットボールの復活からも恩恵を受けた。
2025年8月は2025年7月28日から2025年8月31日までの5週間。ニールセンの報道は放送カレンダーに従い、週ごとの間隔は月曜日から始まる。
*注：パラマウントの7月のストリーミング配信は当初1.9％と報告されていたが、その後2.0％に更新された。このため、パラマウントの7月度のメディア配給会社の合計も7.0％から7.1％に更新された。
ニールセンについて ゲージ
ゲージ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include メディア・ディストリビューター・ゲージ, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
ニールセンについて
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook そして Instagram).
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