Sepak Bola Perguruan Tinggi dan Pramusim NFL Meningkat untuk Afiliasi ABC (+4%), ESPN (+25%) dan Afiliasi Siaran FOX (+14%)
YouTube dan Netflix Mempertahankan Posisi di Tiga Besar Pengukur Distributor Media Nielsen, Menahan Dampak Awal Kembali ke Sekolah terhadap Streaming
NEW YORK - September 23, 2025 – Football was the common catalyst for Disney and FOX in August, as coverage of a new college football season along with NFL preseason drove the only share increases for companies in this month’s Media Distributor Gauge. Disney climbed to 9.7% of TV watch-time in August (+0.3 share points vs. July), as football coverage helped drive a 4% bump for ABC affiliates and a 25% surge for ESPN. The viewing impact from FOX affiliates contributed to a 14% monthly uptick, leading FOX to represent 6.7% of TV (+0.2 points).
While the effects of a new football season will not be fully evident until September, its late-month impact was a clear indicator of what’s to come. When comparing the first and last weeks of the August interval (07/28/25-08/03/25 vs. 08/25/25-08/31/25), viewing to FOX affiliates was up 36%, ABC affiliates gained 29%, and ESPN surged 196%, which was due at least in part to a memorable season premiere of College GameDay. What’s more, Disney’s share of TV started at 8.9% in the first week of the month, and concluded with 11.5% of TV in the final week.
This football-driven surge countered the back-to-school drop in viewing among school-aged audiences, with streaming viewership being the most impacted by this group, as detailed in the August report of The Gauge. Top-ranked YouTube gave up 0.3 share points and finished the month with a 13.1% share of TV. Meanwhile, Netflix held steady in third with 8.7% of television (-0.1 point) on the strength of owning the top four streaming titles of the month.
Di luar tiga besar, saham NBCUniversal dan Paramount tetap sama dengan bulan Juli, masing-masing berakhir dengan 7,6% dan 7,1%*. Seperti Disney dan FOX, baik NBCU dan Paramount didukung oleh keuntungan di seluruh afiliasi penyiaran mereka karena keduanya juga diuntungkan oleh kembalinya sepak bola.
Interval bulan Agustus 2025 mencakup lima minggu, dari 28/07/2025 hingga 31/08/2025. Pelaporan Nielsen mengikuti kalender siaran, dengan interval mingguan yang dimulai pada hari Senin.
*Catatan: Total streaming Paramount di bulan Juli awalnya dilaporkan sebesar 1,9% dan telah diperbarui menjadi 2,0%. Dengan demikian, total distributor media Paramount juga diperbarui dari 7,0% menjadi 7,1% pada bulan Juli.
Tentang The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Pengukur Distributor Media, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
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