在他的领导下，尼尔森将创建一个统一的测量解决方案，涵盖线性电视、高级电视和数字电视的广告和内容。
New York, August 26, 2020 – Nielsen (NYSE: NLSN) took a significant step forward in its ongoing transformation today by elevating Scott Brown to the role of General Manager, Audience Measurement. In this new role, Brown will continue to innovate Nielsen’s measurement products and ultimately drive the unification of linear TV, advanced TV and digital solutions.
随着线性电视和数字视频之间的区别不断模糊，媒体行业的所有参与者，包括广告商、代理商、网络、内容创作者和平台都要求清晰地了解所有屏幕和广告模式的媒体消费情况，布朗的领导任命正值这一关键时刻。为此，尼尔森正在统一的平台愿景和战略下，重塑将产品推向市场的方式。
"如今，消费者观看优质视频的方式与五年前相比有了本质的不同。营销人员面临着巨大的机遇。尼尔森媒体首席产品官埃里克-博斯科（Eric Bosco）表示："我们将有效规划、优化和测量整个漏斗的能力整合在一起，使营销人员能够最大限度地利用这一机会。"尼尔森媒体首席产品官 Eric Bosco 表示："Scott 将在整合我们所有的测量解决方案方面发挥关键作用，以确保我们能够满足市场不断变化的需求。
Under Brown, Nielsen is currently overhauling its digital measurement methodology to position the company to create a flexible, independent platform that can quickly adapt to evolving privacy and policy changes. Brown is also spearheading the effort to incorporate addressable advertising into TV measurement.
“Marketers and publishers want to understand their audience across all platforms in a simple way. They want to understand where the true incremental reach comes from and how different platforms and services perform to ultimately help inform both advertising strategies as well as program and content decisioning,” said Scott Brown, GM of Audience Measurement at Nielsen. “Nielsen has historically measured media types and platforms independently. However, as convergence across all media types continue, the industry will require a single methodology for a holistic view that captures how digital, connected TV and other platforms perform alongside linear TV. This is the holy grail.”
Previously, Brown served as Chief Technology Officer for Nielsen’s measurement products. In that role, he led the technical implementation of its measurement products across mobile, computer and connected TVs including the migration of its infrastructure to the cloud. That cloud-based platform currently underpins Nielsen’s entire audience measurement product suite today.
尼尔森使媒体所有者能够更好地实现资产货币化、优化支出并进行跨媒体比较。此外，媒体购买者也将受益于验证跨平台广告投放的能力，并根据目前业界所信赖的尼尔森电视收视率数据自信地做出保证。
关于尼尔森
尼尔森控股公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可信的信息。尼尔森分为两个业务部门。尼尔森全球媒体（Nielsen Global Media）为媒体和广告行业提供公正、可靠的衡量指标，从而建立市场运作所需的行业共识。尼尔森全球联接（Nielsen Global Connect）为消费包装品制造商和零售商提供准确、可操作的信息和见解，以及复杂多变的市场全貌，这是公司创新和发展所必需的。
我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在正在发生什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
珍娜-理查兹
jenna.richard@nielsen.com
