Insights | 09-10-2025
2025 年营销投资回报率蓝图
Explore our blueprint for elevating your marketing ROI, aligning strategy with measurable impact, and making…
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Insights | 28-03-2023
Brand lift measurement for emerging media: The obstacles & opportunities
Learn why marketers should prioritize tracking their brand lift measurement and understanding the full-funnel…
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Solutions | 01-10-2021
销售额提升
Prove the real-world impact of your campaigns with Nielsen Sales Lift. Measure incremental sales and optimize…
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News Center | 01-04-2021
尼尔森年度营销报告强调了品牌在 COVID-19 事件后发展战略的必要性
This year’s Nielsen Annual Marketing Report equips brands—big and small—across various sectors of the…
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News Center | 19-11-2020
尼尔森推进测量与技术的下一个前沿领域
Nielsen unveiled its ID resolution system that will underpin its audience and outcomes measurement products in…
