Insights | 09-10-2025
Schéma directeur du ROI marketing 2025
Explore our blueprint for elevating your marketing ROI, aligning strategy with measurable impact, and making…
Perspectives
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Insights | 01-07-2025
Mesurer ce qui compte
Nielsen proves that Pinterest campaign drives sales & ROI for Alpro.
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Insights | 17-06-2024
Webinaire : Fidéliser les marques auprès des publics LGBTQ+ grâce à une publicité et un contenu inclusifs
Les consommateurs LGBTQ+ accueillent favorablement l'engagement des marques
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Insights | 04-05-2023
In emerging media, brand recall is the biggest driver of lift
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
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Insights | 28-03-2023
Brand lift measurement for emerging media: The obstacles & opportunities
Learn why marketers should prioritize tracking their brand lift measurement and understanding the full-funnel…
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Solutions | 01-10-2021
Augmentation des ventes
Prove the real-world impact of your campaigns with Nielsen Sales Lift. Measure incremental sales and optimize…
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News Center | 01-04-2021
Le rapport annuel Nielsen sur le marketing souligne la nécessité pour les marques de faire évoluer leurs stratégies dans le sillage du COVID-19
This year’s Nielsen Annual Marketing Report equips brands—big and small—across various sectors of the…
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News Center | 19-11-2020
Nielsen fait progresser la prochaine frontière de la mesure et de la technologie
Nielsen unveiled its ID resolution system that will underpin its audience and outcomes measurement products in…
