Insights | 09-10-2025
Marketing ROI Blueprint 2025
Explore our blueprint for elevating your marketing ROI, aligning strategy with measurable impact, and making…
Perspectivas
-
-
Insights | 01-07-2025
Measuring What Matters
Nielsen proves that Pinterest campaign drives sales & ROI for Alpro.
-
Insights | 17-06-2024
Webinar: Building brand loyalty with LGBTQ+ audiences through inclusive advertising and content
LGBTQ+ consumers welcome brand engagementโprovided itโs done in an authentic and inclusive way.
-
Insights | 04-05-2023
In emerging media, brand recall is the biggest driver of lift
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
-
Insights | 28-03-2023
Brand lift measurement for emerging media: The obstacles & opportunities
Learn why marketers should prioritize tracking their brand lift measurement and understanding the full-funnel…
-
Solutions | 01-10-2021
Sales Lift
Prove the real-world impact of your campaigns with Nielsen Sales Lift. Measure incremental sales and optimize…
-
News Center | 01-04-2021
Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of COVID-19
This yearโs Nielsen Annual Marketing Report equips brandsโbig and smallโacross various sectors of the…
-
News Center | 19-11-2020
Nielsen Advances the Next Frontier of Measurement and Technology
Nielsen unveiled its ID resolution system that will underpin its audience and outcomes measurement products in…
