Despite the increasing penetration of mobile devices and complementary multi-screen consumption trends, U.S. consumers prefer discovering and buying kidsโ physical booksโand in person. In fact, of the top 10 in-person factors that influence awareness among childrenโs book buyers, only one isnโt above the national average.
What does this mean for publishers and authors? Good old-fashioned in-store placement canโt be ignored. And neither can opportunities where people discover new titlesโbook fairs, libraries and book store display tables. Publishers should also align with librarians and teachers, as theyโre among the most influential recommenders of books.
In addition to highlighting awareness and purchase drivers, this Book Landscape report details the top-selling childrenโs books, the demographic profiles of todayโs childrenโs book buyers and the platforms that buyers are gravitating toward as they make their purchases.
