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News Center | 20-03-2025

Nielsen Ad Intel 2024 Advertising Spend Report reveals New Zealand’s top advertisers, leading industries, and market shifts

Discover New Zealand’s top advertisers, highest-spending industries, and major market shifts in Nielsen Ad…
News Center | 20-03-2025

Nielsen data shows financial sector ad spend rise in NZ amid shifting consumer sentiment and growing economic pressures

Nielsen reveals New Zealand’s financial sector ad spend hits $295.3M amid rising economic pressures and…
News Center | 26-11-2024

Nielsen launches activation with Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across New Zealand

Boost digital campaign precision in New Zealand with Nielsen Advanced Audiences. Powered by CMI, this…
News Center | 01-10-2024

Nielsen launches deduplicated YouTube CTV campaign measurement in the Philippines

Nielsen has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication…
News Center | 12-09-2024

Nielsen & Video Research renew partnership with goal of cutting-edge, de-duplicated cross-media measurement solution for Japan

Discover how Nielsen and Video Research are renewing their strategic partnership to deliver a groundbreaking,…
News Center | 06-09-2024

Latest Nielsen data shows ad spend by luxury goods sector jumped 12% in key Asian markets during H1 2024

Nielsen’s latest data reveals a 12% increase in luxury goods advertising spend across key Asian markets in H1…
News Center | 06-09-2024

Coles 360 Partners With Nielsen on Bespoke Media Planning Tool

Coles 360 has partnered with Nielsen to develop a bespoke planning tool to support omni-channel media planning…
News Center | 26-08-2024

Circana to Acquire NCSolutions and Nielsen’s Marketing Mix Modeling Business

CHICAGO and NEW YORK — Aug. 26, 2024 — Circana™ , a leading advisor on the complexity of consumer…
News Center | 09-07-2024

Nielsen Names Akhil Parekh Chief Solutions Officer of Digital Product

Nielsen announces Akhil Parekh will join Nielsen as its Chief Solutions Officer of Digital Product.