In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes more per day than in October. Month-over-month, traditional TV viewing increased by 9%, and streaming increased by 14%.
On TV channels, the largest audiences gathered to watch Poland’s football matches in the UEFA Nations League, along with Polish series, news programs, and entertainment programs.
In November, the share of streaming viewing on TV screens reached a record 9.1%—the highest level since the launch of the Gauge in Poland in January 2023. The ranking of streaming services is jointly led by Netflix and YouTube, each holding a 2.1% share of content watched on Polish TV screens.
About The Gauge™
The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.
About The Gauge™ Methodology
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.
