“Reinvigorated alliance the next step in the evolution of media in Japan and a big win for nation’s media industry”, say stakeholders
Tokyo, Japan, September 11, 2024 – Nielsen, a global leader in audience measurement, data and analytics (Asia headquarter: Singapore, President Commercial Asia: Arnaud Frade) today announced the formation of a strategic partnership with Video Research (headquarter: Chiyoda-ku, Tokyo, President & CEO: Yutaka Ishikawa), Japan’s leading media and marketing research company, with the aim of developing a de-duplicated cross-media measurement solution for Japan’s unique market.
In collaboration with the industry, the partnership will spearhead development of a cutting-edge, de-duplicated, cross-media measurement solution, specifically tailored to Japan’s unique media environment, building on the strength of a 2017 collaboration between Nielsen and Video Research.
The powerful alliance brings together Video Research’s linear TV measurement expertise and infrastructure (currently Japan’s linear TV measurement currency) with Nielsen’s industry-leading technology, coverage, and global backing, pairing the scale of big data with granular insights and local market needs.
Yutaka Ishikawa, President & CEO of Video Research added: “Video Research has long supported the industry by providing television viewership data and more in the region, while Nielsen remains a global leader in data and analytics, making this partnership a win-win for Japan’s media industry. We are excited to renew our working arrangement with Nielsen and we look forward to the development of an integrated reach measurement solution across linear media and digital, which will deliver more accurate data to advertisers and media companies.”
Arnaud Frade, President, Commercial for Asia of Nielsen, said: “Given the rapid evolution of the media landscape in Japan, today’s announcement is timely and a huge win for the industry. I can’t overstate the importance of the solution we are creating here – not just technologically, but in scale and accuracy. Only an alliance of this magnitude, which combines our audience measurement and analytics capabilities, can meet the unique needs of the Japanese market. It’s a much-needed next step in innovative metrics and multi-screen measurement. I’m excited to be a part of this reinvigorated relationship with Video Research and I look forward to shedding new light on the media consumption habits of Japanese consumers.”
About Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.
Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
About Video Research Ltd.
Video Research Co., Ltd. is a data and systems company that supports the video business, including television. Established in 1962 as the only research institute in Japan to provide TV viewership data, we have been providing cutting-edge data such as various media data and marketing data, including TV viewership surveys in Japan, and providing total support for solving corporate marketing issues. For more information, please visit the Video Research website: https://www.videor.co.jp/
Contacts
Nielsen Media Contact
Dan Chapman
Assoc. Director, Communications, Nielsen APAC
dan.chapman@nielsen.com
+61 404 088 462
Video Research
Corporate Communication Department
Zip Code: 102-0075
6-17 Sanban-cho, Chiyoda-ku, Tokyo
Tel: 03-5860-1723 Fax: 03-3556-8914
