Over the past several years, weโve made tremendous progress advancing our ability to measure consumer behavior across platforms and delivering critical solutions that help our clients better monetize opportunities to reach audiences of content and ads. From digital ads to over-the-top (OTT) content to audience-based buying for digital and linear video, Nielsen is the established market leader in measurement. To illustrate our progress over the years, weโve created a timeline focused on our innovative steps forward in measuring the media landscape.
Learn more about Nielsenโs history of innovation.
